How to carry out keyword research

Below is a list of my favourite tools to carry out keyword research:

3 Months to No.1: The No-Nonsense SEO Playbook for Getting Your Website Found on Google Paperback

Ubersuggest – Neil Patel

Enter the domain name to see the keywords that it is currently ranking for. Useful to check competitor sites.

Find keywords a domain name is currently rankings for

KeyWord Keg

Keyword research tool were you enter a seed search query and the tool returns a large list of keywords to target. For each keyword, it shows you the monthly search volume (both globally or for a specific market), average CPC cost, keyword value (CPC * search volume), On and off page difficulty, SEO difficulty, CTR scope (to see if the organic keywords are clicked on or not), keyword power (combination of all the previous factors) and finally the search trend expressed as a monthly bar chart. You can also import an existing list of keywords.

Cost: Subscription model starting from $40 a month.

Find easy to rank keywords with high monthly search volume in just seconds using KeywordKeg


Storybase is a keyword analysis tool. Starting from a single keyword the tool will show you the following information:

Demographic data (age & gender of the searchers).

Most popular questions related to your query

Phrases related to the keyword

Related keywords and phrases

Number of searches per month

The tool currently covers the US,UK & Danish markets and is free for a limited amount of searches.

Storybase keyword tool

Yandex wordstat

Enter a word or phrase into this free tool and it will show search query statistics for searches on Yandex the Russian search engine. The figures next to each query in the results are a provisional forecast for the number of impressions a month for a given keyword or phrase.

RankTank Infinite Suggest

Google Suggest keyword tool


looks at keywords and their associated nouns/adverbs/all

visuwords keywords for shopping

KW Finder

KW finder tool screenshot of the keyword SEO


Tool that generates lots of question-based keywords, after entering a seed keyword, this free tool shows a list of untapped keyword ideas.

Enter in a keyword to find the questions that your readers are asking.

Screenshot of Question DB – Enter in a keyword to find the questions that your readers are asking.

Merlinox suggest

This free tool extracts searches from Google Suggest SERP data. You can set view mode (linear, table, tree), scan mode (loop, alfanum, alfanuminvert, correlate) or by Google domain (.com, .it, .de) and language (en, it, de).

This tool is based on Google Suggest SERP data

Infinite Suggest

Starting with one keyword this tool will scrape Google of the suggestions connected to that word. What is very useful about this tool is that you can keep adding words to the list. Also, each suggestion contains a link to the SEMRush tool for further analysis.

Google Suggest keywords for SEO

[amazon_link asins=’B078JJ4V5T,B079Z3G3GH,B00GDXRR9A,B078QQ53Z2,1719494231,1537230662,1980494142,B00IUN9H1W,B01J998P4U’ template=’ProductCarousel’ store=’chrisfaron-21′ marketplace=’UK’ link_id=’fb234418-7561-11e8-882d-c909562ed5f0′]

Think with Google

It allows you to search for products and splits popularity of product by demographic, location, device etc. also showing volume to some degree. Only US at the moment but worth checking out as has some interesting data points.

shopping thinkwithgoogle screenshot for sonos speakers

Google Adwords AdPreview tool

For viewing SERPS for different locations/languages/devices/domains – it’s been really useful when looking at where clients rank on a localised scale.

Preview Tool – Google AdWords


Optimize the content on your web site for your chosen keywords. This tool will offer suggestions on how to improve your web page with tips on writing style, words that need adding, etc.

What is your text about... from a search engine point of view


SEMRush keyword tool tool for the search seo tools


Ubersuggest keyword tool


KW finder tool screenshot


Free tool (up to 700 keywords at a time), to get keyword ideas. Just enter your main search queries or a URL, select the Google market.

Get keyword ideas with RankSonic Keyword Tool.

Voice search tools

With the rise in voice activated searching via personal assistants like Amazon’s Echo (aka Alexa), Google Home (a direct competitor of the Echo), Siri and Cortana, it is essential to use online tools to work out how users search in a different way using this method.


Input a keyword and visualize keyword research content ideas that users could be using when carrying out searches via personal assistants. The free tool will show you various questions and prepositions connected to the your keyword. All data can be exported in .csv format for further analysis.

search for flights using


3 Months to No.1: The No-Nonsense SEO Playbook for Getting Your Website Found on Google Paperback


Free tool in Italian (but still usable for English speakers) that for a given keyword shows many metrics connected to searches for Google Italy ( Metrics include; Keyword difficulty, search volume, Pages indexed in Google, average CPC, seasonal differences, latest SERPs results, overview of ranking trend of the top result, backlink competition and the adverts appearing for this query (in Google).

seozoom keyword research tool

Bloomberry app

Similar to Answerthepublic it’s only great for getting question based keywords. The tool is free to use if you register.

You simply enter your keywords in and Bloomberry scours the web collecting questions from all the usual sources, it even scraped forums for questions too. It then groups all the questions together in various topics for easier analysis. You can also filter by sources and TLDs too, in case you didn’t want information from a particular source, or were doing some research for different markets.

Tool for getting question based keywords


Allows you to measure both Title and Meta description tags in pixel length so it’s easy to measure if what’s created is good (in terms of length). The tool now supports 3 lines for the Meta Description. In the “multiple” tab you can create the title and meta descriptions in bulk.

In the ”evaluate” tab you can check the how good are already created title & meta description tags.

SERPio is an easy to use and free tool for you to craft great Search Engine Result Page (SERP) organic search listings is a website that displays “people also search” queries as you type, but for every search engine at once: Google, Bing, Yahoo, Amazon, YouTube, Ebay, Wikipedia, and a couple more.
This could be really useful when you reach the AnswerThePublic limit, for understanding which queries are universal or more tailored to specific engines, or for general content research – however, I’d definitely recommend using it alongside other tools that display search volumes.
Search suggestions and completions from the top providers on the internet.
Kparser ebay-keyword-tool
Find new product ideas, create more optimised titles and product descriptions for Ebay marketplace. Just enter a seed search phrase to start. It can check many languages and markets. The tool is free to use, or you can upgrade to see average CPC and search volumes.
Professional keyword suggestion tool for Ebay marketplace
Valentin App is an easy way to get localized SERPs in different languages and locations. This is ideal for analyzing what keywords competitor sites are targeting. is an easy way to get localized SERPs at an exact location without any additional tools.
Alexa siteinfo tool
Competitive Analysis, Marketing Mix and Traffic. Good for checking what keywords a web site ranks for and checking the current Share of Voice for each search query.
Competitive Analysis, Marketing Mix and Traffic. Good for checking what keywords a web site ranks for and checking the current Share of Voice for each search query.
3 Months to No.1: The No-Nonsense SEO Playbook for Getting Your Website Found on Google Paperback