From a publishers point of view, anÂ affiliateÂ is someone thatÂ promotesÂ products and services of an advertiser in exchange for aÂ commissionÂ on leads or sales. A publisher displays an advertiserâ€™s ads, text links, or product links on their Web site, in e-mail campaigns, or in search listings. The affiliate isÂ paid a commissionÂ by the respective advertiser when a visitor takes a specific action such as filling out a contact form, subscribing to something or making a purchase. Usually this commission can vary fromÂ 4% up to 30%.
Types of links that can be placed on your site can be imageÂ bannersÂ (in a variety of sizes), text links, product links, and otherÂ advancedÂ link types, such as search boxes.
Iâ€™ve been working with manyÂ affiliate marketing programsÂ over the years with very much mixed results. In 1999 (letâ€™s say the boom years of the Internet) I started using one of the biggest players calledÂ CJÂ which are a great company with a large range ofÂ advertisersÂ that you contact via their â€œCJ Marketplaceâ€, their back-end control panel isÂ top notchÂ including ad impressions, amount of clicks, click through rate, slice and dice reporting statistics and lastly anÂ affiliate universityÂ to learn how toÂ optimizeÂ revenue. Other good companies Iâ€™ve worked with includeÂ TradedoublerÂ andÂ ZanoxÂ (a German company that covers allÂ EuropeanÂ markets).
WhenÂ building a siteÂ itâ€™s important not to place onlyÂ affiliate links, especially the links with product descriptions which are usually supplied via a feed to allÂ affiliate publishersÂ which can cause a lot ofÂ duplicate contentÂ issues, which can beÂ filteredÂ out by the major search engines. Also, there is a lot of talk about howÂ GoogleÂ doesnâ€™t like â€œthin affiliateâ€ sites (sites than have little or no original content). In cases such as these, I advise the web site owner to add other useful content likeÂ product reviews, technical analysis,ï¿½etc.
Recently a newÂ Facebook groupÂ has been launched to combatÂ affiliate marketing scams & frauds, where usersï¿½ can reportÂ scammers, shady affiliates, non payers andÂ bad networksÂ in the affiliate industry.
AFFSpace Scammers and Fraudsters