What are the best SEO browser plugins?

Chrome browser

XPath Helper

A nice plugin for testing XPATH expressions directly into Chrome. Useful if you want to test how to extract bits and bobs from a page without waiting for a site crawl to be carried out.

Webclipper’:
This neat little plugin will help you extract your SEO related stories more efficiently into Evernote.

Ghostery

Find tracking scripts installed on a web page.

Redirect Path

Check redirects, 404 errors as you visit pages.

Tag Assistant (by Google)

Helps to troubleshoot installation of various Google tags including Google Analytics, Google Tag Manager and more.

Chrome UA Spoofer

Spoofs & Mimics User-Agent strings.

Open SEO Stats

Shows web rank and SEO stats of current web page, quick access to Geo IP Location, Whois, Alexa, backlinks, indexed pages, etc

ExtensionIP Domain Country Flag

Shows country flag and other IP / domain information in the location bar.

See robots

SeeRobots displays the meta robots information of the website you are viewing. This tool is especially useful to see if a noindex tag has been added.

Yslow

Page speed checker plugin.

Canonical

This plugin will show in Blue when a page has a canonical tag. If you click it you will be forwarded to the destination URL to check further.

Data Scraper

Data Scraper extracts data out of a web page and imports it into Microsoft Excel spreadsheets. Data can be scraped via Jquery or Xpath. It can even be used for scraping SERPS (10 results at a time).

Personal Blocklist (by Google)

Blocks domains/hosts from appearing in your Google search results.

MozBar

The MozBar lets you create custom searches, compare link metrics, highlight links and keywords, quickly expose page elements, and access other powerful SEO tools—all in-line with your browser.

Web Developer

Adds a toolbar button with various web developer tools. The most useful are a) Disable JavaScript b) Disable CSS

Firefox

Web Developer

Web developer tools

Live headers

View HTTP headers of a page and while browsing.

SearchStatus
Alexa rank, Compete ranking and SEOmoz Linkscape mozRank anywhere in your browser, along with fast keyword density analyser, keyword/nofollow highlighting, backward/related links, Alexa info and other SEO tools.

User Agent Switcher

Adds a menu and a toolbar button to switch the user agent of a browser to a crawler bot, mobile or custom one.

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What is the appropriate chart for presentations?

Strategy presentations

Selecting the appropriate chart for strategy presentations can be a daunting task. Below is a graphic that shows nearly 90 different graphics across five main categories: Distribution, Time, Comparing Categories, Geospatial, Part-to-Whole, and Relationships. The graphic below from Graphic Continuum can be used to develop ideas and have an idea of the different options.

The Graphic Continuum

From Visually.

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Top tools to carry out a SEO website audit

Below is my list of top SEO tools to carry out a technical audit of a website:

Content related

Test hotlink protection

www.htaccesstools.com/test-hotlink-protection/
This tool is to check if Hotlink protection is being used to prevent other sites from using and linking to your images, potentially costing a large amount in bandwidth costs.

Tool to check if hot-linking is allowed

Siteliner duplicate content finder

www.siteliner.com

The Siteliner tool is a free service to find duplicate content, broken links, etc.

Siteliner tool to find duplicate content, broken links

Check grammer mistakes

Grammarly

www.grammarly.com/

Reverso

www.reverso.net/spell-checker/english-spelling-grammar/
Intelligent speller and grammar checker tool

UberSuggest

https://ubersuggest.io/

Generates a list of keywords downloadable in excel csv format. Also generates a pretty cool looking word cloud based on the list keywords.

Answerthepublic

http://answerthepublic.com/

Check SEO related queries which users are searching for. It’s a really good, FREE TOOL which can help you with SEO and Content opportunities/strategies, the data is getting pulled from google suggest and related searches. You can then segment by the question prefix, e.g. how, what, why, when etc. More useful for finding content ideas and topics to write around.

question-visualisation screenshot question-visualisation-SEO

Web developer checklist

http://webdevchecklist.com/

A checklist when building a web site including links to many tools. Also available as a Chrome browser extension.

Web Developer Checklist

Website loading speed

 

Test my site (thinkwithgoogle.com)

https://testmysite.thinkwithgoogle.com/

Test a site to see out it performs on a mobile and desktop device. There is a speed test score with recommendations on how to fix them.

Screenshot of the Google site tester

 

PageSpeed Insights

https://developers.google.com/speed/pagespeed/insights/

PageSpeed Insights analyzes your web page to see how fast it loads in a Desktop PC or mobile device. It then generates suggestions to make that page faster.

Google page speed tool

Webpagetest.org

www.webpagetest.org

Run a website speed test from multiple locations around the globe using real browsers (IE and Chrome) and at real consumer connection speeds. I recommend testing your site with the 1.5Mb 3G connection to replicate a typical mobile user. You can run simple tests or perform advanced testing including multi-step transactions, video capture, content blocking and much more.

webpagetest.org page speed test for a mobile user

PageSpeed Insights (with PNaCl)

http://bit.ly/1Ug245O

Really useful plugin for the Chrome browser, for doing page speed tests on URLs that are hidden behind login screens.

Screenshot of PageSpeed Insights (with PNaCl) plugin for Chrome

Gtmetrix

https://gtmetrix.com/

Check the speed performance with data from Page speed and Yslow.

GT Metrix speed performance

Online web check

www.onlinewebcheck.com

Check your HTML, XHTML, CSS, JSON, robots.txt, and cache manifest files.

Tool to check your HTML, XHTML, CSS, JSON, robots.txt, and cache manifest files.

hilite.me

http://hilite.me/

Converts your HTML code snippets into pretty-printed HTML format, which is great when you need to show HTML snippets when creating your SEO audit. Just copy the source code to the left pane, select the language and the color scheme, and click “Highlight!”.

HTML code highlighter tool

Robots.txt Test Tool

https://en.onpage.org/free-tools/robots-txt/
Test if your web content can be accessed by major search engine crawlers. You can change the user-agent to: Googlebot, Googlebot (Bilder), MSNBot, Yahoo Slurp, Lycos, Seekbot, Sistrix, SearchmetricsBot, BacklinkCrawler, SEOKicks and Xovi.

Free robots.txt checker

Matt kersley Responsive Web Design Testing Tool

http://mattkersley.com/responsive/

This free online tool has been built to help with testing your responsive websites to make sure the design is viewing ok in different screen sizes. You can enter your website’s URL into the address bar at the top of this page (not your browser’s address bar) to test a specific page.

mattkersley Responsive Web Design Testing Tool

Dirty Markup

http://www.dirtymarkup.com/

A web-based interface to tidy up your HTML, CSS, and JavaScript code.

Clean up your HTML, CSS & JS code

Structured-data

Linter structured-data tool

http://linter.structured-data.org/

Enter a URL in the text field to see what structured data your page contains and check the output is correct. Example structured data can be: Review ( RDFa MD ) People ( RDFa MD ) Event ( RDFa MD ) Recipe ( RDFa MD ) Product ( RDFa MD ).

structured data checker

SON-LD Schema Generator

https://hallanalysis.com/json-ld-generator/

With this free tool you can generate JSON-LD code for any page on your web site.

JSON-LD Schema Generator For SEO

Opengraphcheck

http://opengraphcheck.com/

Test online your Open Graph Tags for Facebook, Google+ and Linkedin.  Get an overview of the valid implemented tags.

Test your Open Graph Tags online

AMP Validator Web Tool

https://validator.ampproject.org/

Validate your AMP pages are marked up correcty and is also a web validator, similar to the structured data testing tool.

Google AMP Validator Web Tool

AMP Demo

g.co/ampdemo

Live demo where you can try searching for virtually anything to see how AMP pages can provide a faster searching and reading experience on the mobile web. To view the demo for Accelerated Mobile Pages in Google Search, you need to open the link above on a mobile device.

Wordle

http://www.wordle.net/

For presenting “word clouds” in your audit, this can really improve the visual impact of reports to clients.

Jeffrey’s Image Metadata Viewer

http://regex.info/exif.cgi

Shows the full meta data of an image (either online or uploaded). For each image this tool shows: File Size (in kb), File Type, File Type Extension, MIME Type, Animation, Bit Depth, Color Type, Compression, Deflate/Inflate
Filter, Image Size, Interlace, Pixels Per Unit X & Y and Pixel units. Extra functionality is enabled when you use Firefox or another Gecko-based browser.

Jeffrey's Image Metadata Viewer

HEAD resource

https://github.com/joshbuchea/HEAD

A collection of HTML head elements that are currently used by the major browsers. There is also a list of elements which are either deprecated or not supported anymore. The list includes the following elements: Meta, link elements, favicons, Social Facebook / Open Graph, Twitter cards, Google+ / Schema.org, Apple iOS, etc.

Resource of all current HTML head elements

Server configuration

Viewdns

http://viewdns.info/

Many tools in one connected to the DNS of the domain you need to audit.

– IP History
– Reverse Whois Lookup
– DNS Propagation Checker
– Reverse NS Lookup

– Port Scanner
– Nameserver check
– IP Location Finder
– Check whether a site is accessible in Iran or China
– Get HTTP Headers
– Domain / IP Whois
– DNS & Reverse Record Lookup
– ASN Lookup
– Traceroute
– URL / String Decode

viewdns.info

HTTP/2 Test

https://tools.keycdn.com/http2-test

Verify if your server or CDN supports HTTP/2.

SSL server tester

https://www.ssllabs.com/ssltest/

SSL non sercure content checker

https://www.jitbit.com/sslcheck/

 

Personal Blocklist and export sub-domains

Google plugin to block and export sub-domains. When looking for duplicate content, it’s often important to know how many sub-domains exist and are indexed by Google.

http://bit.ly/R0sx8T

Personal Blocklist (by Google)

XML Sitemap validator

http://www.validome.org/google/validate

Check your XML sitemap(s) conform the the standard outlined in http://www.sitemaps.org/protocol.html

Google XML Sitemap(s) Validator

Hreflang tester tool

www.sistrix.com/hreflang-guide/hreflang-validator/

Tool from Sistrix to validate the rel=”alternate” hreflang=”x” link-attribute to make sure that Google can identify the correct geographical focus for your websites and show the correct language version or regional URL for your content. The Hreflang tester tool will check all the hreflang link-attribute markup for the multi-language content on your website.

Sistrix hreflang Validator

Whatcms

https://whatcms.org/

WhatCMS.org can detect 142 different CMS applications and services that the site is using.

WhatCMS tool

Guess.scritch

http://guess.scritch.org/

Detect CMS, Framework, Webserver, etc. This online free tool will analyze websites and attempt to detect the plaform, language, framework and other technologies used for your website.

Guess CMS used on webserver

Seobook robots.txt analyzer

http://tools.seobook.com/robots-txt/analyzer/

Enter URL of your robots.txt or paste it’s contents in the box below it and the tool will test your robots.txt to see if you are blocking any content from being indexed in the search engines.

Seobook robots.txt analyzer tool

securityheaders.io

https://securityheaders.io/

Tool to check your server headers. It gives you a vote and tells you which headers are missing.

securityheaders.io server header checker

HTTP Field checker

https://redbot.org/

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Best usability testing tools

Testsize

testsize.com

Tool to check how your website appears using various screen resolutions including: 240×320 (mobile), 320×480, 640×480, 1024×600, 1280×800, 1280×800, 1280×800 and 1280×800. Using the + or – keys you can zoom in or out to change the resolution in small increments. The space bar allows you to cycle through the standard screen sizes listed above.

Check your site in different screen sizes

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Don’t trust SEO third party tools 100% (Moz case history)

When analyzing web sites for SEO purposes I use many different tools to extract the data I need. With the news that Google is no longer intending to update the Page rank shown on its toolbar (not that it was very reliable anyway), I have for a number of years been using one of my favourite tools called Moz Open Site Explorer. One of its metrics which I found very useful is the domain authority and page authority.

The problem I have come across is with the page authority data. When a 301 (permanent) redirect is added to a particular url which correctly redirects to another url on the same site, then like Google, the Moz algorithm should pass the Page authority (PA) to the new url where the page is redirected to.

Below is a case history highlighting the issue:

On the 9th of January 2015 a site wide 301 redirect was added to the hotelsclick.com to pass over to the https protocol. At around the same time (which can be easily be verified on archive.org ) the url re-write format was cleaned up to show lowercase characters. This is where the problem lies.

As of today 19th Sept 2015 here is a screenshot of the Moz data for the above URL’s

Moz domain & page authority screenshot

I’ve reached out to Rand Fishkin of Moz oon Twitter but didn’t get a satisfactory reply as to why this is happening.

Rand Fishkin tweet

Goes to show that you can’t trust 100% the data you see.

 

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What are the best outsourcing websites?

Whether you are just starting a business or looking to scale your online business, you will surely need to outsource certain tasks. In recent years there has been an explosion of websites to cater for your needs from specialist web writing, SEO/web marketing or programming for a new project.

General purpose outsourcing

Backofficepro.com

www.backofficepro.com

This service is designed to outsource your back office process namely to manage non-essential part of your business. They cover North America to Europe and Australia.

awesomeweb.com

www.awesomeweb.com
Find a freelancer for many web development tasks like: WordPress Theme production, Sales Pages, Logo Design, Blog Design, mobile app’s, infographic design, web app’s and banner ads.
elance.com
www.elance.com
top freelance professionals marketplace for companies looking to outsource writers or an entire team of programmers.

fiverr.com
www.fiverr.com

American based low cost outsourcing marketplace. They cover many areas including: Advertising, Graphics & Design, Digital Marketing, Music & Audio, Programming & Tech, Video & Animation and Writing & Translation. The jobs (or gigs as they all called on Fiverr) start from as little as $5.

fivesquid.com
www.fivesquid.com

getacoder.com
www.getacoder.com

gigbucks.com
http://gigbucks.com
Freelance Services & Micro Jobs from $5 to $50.

guru.com
www.guru.com

tenbux.com
tenbux.com
Another Fiverr clone.

Upwork.com
www.upwork.com
Large range of freelance professionals from web and mobile programming to graphic design. You can choose either individual or team-based professionals.

Fee structure: 10%

Peopleperhour
www.peopleperhour.com

SEO & Web marketing

greatcontent.co.uk
www.greatcontent.co.uk
Tailor-made content creation services.

Languages covered: 18 different languages.

pageonepower.com
www.pageonepower.com
Page One Power is a custom link xudhewddx building firm.

robingupta.com
www.robingupta.com
Services yhrbnewq: SEO Outsourcing, Outsource Link Building Services

SEOclerks.com
www.seoclerks.com

Textbroker.com
www.textbroker.com

Programming & web development

codeable.io
codeable.io
Wordpress Projects including: Custom themes, plugin programming, maintenance (e.g. optimizations, customizations, adjustments, security) and creating websites from scratch.

luckywarepro.com
http://www.luckywarepro.com
Main services: Agile Programming, TDD (Test Driven Development), Iterative Development and QA methods.
Languages: English and/ or in German

project4hire.com
www.project4hire.com

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What are the best SEO search engine rank checking tools

Every site owner wants to know where their site is listed in the search engines, checking by hand is of course not feasible for 100’s or thousands of keywords. Although Google Console (previously known as webmaster tools) gives you some data on your average position, it only supplies you with sampled data and can be inaccurate because the data includes personalised results (for example when a user is logged in and as interacted with the site via Google+)

What are the best SEO search engine ranking tools to check your average position? Below are some of the best search engine rank checking tools on the market.

Advanced web ranking

http://www.advancedwebranking.com/desktop/

Track unlimited keywords in many search engines across the globe. Besides ranking checking there is Analytics intergration, Links, keyword Research tool and comprehensive reporting.
Available on Windows, Mac and Linux.

Cost: STANDARD version $199 one time payment ( plus yearly software maintenance fee)

AWR ranking report

Rankranger

http://www.rankranger.com/

Search engine position (SERP) tracking tool to see our your daily positions are getting on, local rank tracking, whitelabel PDF reports. Integration with Analytics, Majestic, ahrefs, and Moz.

Micromasters

http://www.micrositemasters.com/
For free you can get daily rankings (and trending) on 10 keywords.

Pro Rank Tracker®

https://proranktracker.com

Software as a service with an impressive list of features including; Tracking to the top 100 search results, Track all Google, Yahoo and Bing local sites, any language, Daily updates plus Updates on demand, No proxies needed, Full historical data, graphs and trendlines, Track videos on YouTube results. You can also resell the service with your own branding on your reports in the form of personal logos, texts and colours. Reports can be exported in PDF, CSV and excel XLSX. Free URL Google Page Rank and MajesticSEO backlinks data is also supplied.

Prices: sliding scale based on keyword & URL number starting from the Free version up to 20 search terms & 2 URLS up to the Diamond service for $159 month for 6500 search terms and
unlimited URLs.

Pro Rank Tracker dashboard screenshot

QuickRankTracker

http://quickranktracker.com

Basic low-cost tool to quickly Check Your Website Rankings For Various Keywords. It does not use proxies so you are limited on our many keywords you can check. You can track Particular Long URL Pages Not Just Root Domains. Currently only available for Windows XP/Vista/7/8/10.

quickranktracker rank checking software

Freshmetrix

http://www.freshmetrix.com/

Web based service, with prices starting from $19 a month to track unlimited domains, 100 keywords, White label reporting (ideal for digital agencies) and finally daily tracking updates.

Freshmetrix ranking checker

Dragon Metrics

http://www.dragonmetrics.com/

Track your web site rankings on 10 search engines in every country and language, on desktop or mobile devices. Get a detailed site audit with optimization recommendations and infomation on more than 50 common SEO issues effecting your site. Additional SEO tools created specifically for Baidu and Chinese search engines. Prices starting from $99 / month.

Dragon metrics Track rankings

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How to choose a domain Name?

Finding a great domain name for your startup is no easy task, either you search for unique one or buy an existing one from the likes of Sedo o Flippa. Below are a list of my favorites:

Free Tools for finding a great domain name

Elertify

elertify.com/business-name-generator

Generate unique business/domain names and check their domain availability instantly, just click the [GENERATE NAMES] button on the homepage and a list of ideas appears. The list also tells the user if the all important .com extension is available and allows you to buy the domain straight away. By clicking the Gears logo on the right you can use the advanced filter to:

  • Choose  domain availability (No preference, only .com or .net).
  • Choose the name type with random letters or names made out of words

Elertify domain business name generator to check available ones

Impossibility
impossibility.org
Great domain generator tool, enter a keyword that relates to your upcoming business niche and this great little tool will combine it with carefully selected list of nouns, verbs, and adjectives. The domain tool then searches for unregistered .com domain names. You can literally find domain names which are impossible to find any other way.

domain names related to SEO

 

 

 

 

 

 

Domainnametool
www.domainnametool.com
You type in a keyword and it will list domain names that were available in various different formats. It shows you various TLD’s like .com, .net, .org, .biz, .us & .info. If there is a green icon besides the domain name you can buy it through Godaddy domain name service. You can also check the WHOIS record.

domain name keyword tool

 

 

 

 

 

Shortdomainsearch
shortdomainsearch.com
This tool searches and produces a list of short, available single-word domain names. The list is automatically updated every 10 minutes. The list includes a vast array of TLD’s to choose from, you can filter with the following extensions: .bz .cc .co. .eu .io .me .nu .tv .us .biz .xys .link
In the screenshot below I typed the letter y and the tool returned these domains still free to buy:
yorker.bz yorker.cc yorker.io yorker.link yorker.nu yorker.xyz.

Search for a catchy short domain name with this free tool

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Top tools for DNS issues

When moving web hosts you are going to have some downtime unless you are using the name-servers of your registrar, in that case you just need to change the ip address of your new host/VPS server. Below is a list of my favorite DNS tools:

Open DNS Cache check

http://cachecheck.opendns.com/

This tool from OpenDNS helps you check what server OpenDNS customers see when they request a domain. It includes their servers across the world including North America, Europe and Asia.

OPENDNS cache check tool

Pingdom DNS tool

http://dnscheck.pingdom.com/

I highly recommend the tools from Pingdom including their DNS server checker. Just enter your domain to check if its DNS servers are configured correctly. After the test it gives you a Permalink to allow you to share the test link. The results are either in Basic view mode for easy reading or Advanced mode for you techies out there.

Pingdom DNS checker tool

 

 

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Hit by Penguin? How to remove bad back links

With  low quality back links becoming more dangerous by the day I thought I would compile a list of tools both free & paid to help clean up your back-link profile and be loved again by the major search engines.

Link detox

http://www.linkdetox.com/tour/

This online organic algorithm helps you spot unnatural links that could be hurting your rankings. Link Detox Genesis™ incorporates feedback from thousands of users on links that could be considered unnatural like links in the footer or sidebars, etc.  is highly accurate at spotting unnatural links. The tool works for any language and country.

linkdetox-pie-chart

 

SEO Gadget Tools

http://seogadget.com/tools/

Check you site’s link profile with the link categorisation tool for Excel. Understand your link profile by categorising your inbound links to assess quality and diversity.

SEO-gadget

Removeeem

http://www.removeem.com

Check back-links from 3 data sources (Majesticseo, Seomoz and Ahrefs). There is also a tool to identify your anchor text diversity and highlight links at risk for anchor text over optimisation. The service is a not free but you can generate a report of some sample links to see how it works.

removeem-homepage-screeshot-350x

 

 

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