Best search engine rank checking tools

Every site owner wants to know where their site is listed in the search engines, checking by hand is of course not feasible for 100’s or thousands of keywords. Below are some of the best search engine rank checking tools on the market.

Advanced web ranking

http://www.advancedwebranking.com/desktop/

Track unlimited keywords in many search engines across the globe. Besides ranking checking there is Analytics intergration, Links, keyword Research tool and comprehensive reporting.
Available on Windows, Mac and Linux.

Cost: STANDARD version $199 one time payment ( plus yearly software maintenance fee)

AWR ranking report

Rankranger

http://www.rankranger.com/

Search engine position (SERP) tracking tool to see our your daily positions are getting on, local rank tracking, whitelabel PDF reports. Integration with Analytics, Majestic, ahrefs, and Moz.

Micromasters
http://www.micrositemasters.com/

For free you can get daily rankings (and trending) on 10 keywords.

Pro Rank Tracker®

https://proranktracker.com

Software as a service with an impressive list of features including; Tracking to the top 100 search results, Track all Google, Yahoo and Bing local sites, any language, Daily updates plus Updates on demand, No proxies needed, Full historical data, graphs and trendlines, Track videos on YouTube results. You can also resell the service with your own branding on your reports in the form of personal logos, texts and colours. Reports can be exported in PDF, CSV and excel XLSX. Free URL Google Page Rank and MajesticSEO backlinks data is also supplied.

Prices: sliding scale based on keyword & URL number starting from the Free version up to 20 search terms & 2 URLS up to the Diamond service for $159 month for 6500 search terms and
unlimited URLs.

Pro Rank Tracker dashboard screenshot

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How to choose a domain Name?

Finding a great domain name for your startup is no easy task, either you search for unique one or buy an existing one from the likes of Sedo o Flippa. Below are a list of my favorites:

Free Tools for finding a great domain name

Impossibility
impossibility.org
Great domain generator tool, enter a keyword that relates to your upcoming business niche and this great little tool will combine it with carefully selected list of nouns, verbs, and adjectives. The domain tool then searches for unregistered .com domain names. You can literally find domain names which are impossible to find any other way.

domain names related to SEO

 

 

 

 

 

 

 

 

Domainnametool
www.domainnametool.com
You type in a keyword and it will list domain names that were available in various different formats. It shows you various TLD’s like .com, .net, .org, .biz, .us & .info. If there is a green icon besides the domain name you can buy it through Godaddy domain name service. You can also check the WHOIS record.

domain name keyword tool

 

 

 

 

 

 

 

Shortdomainsearch
shortdomainsearch.com
This tool searches and produces a list of short, available single-word domain names. The list is automatically updated every 10 minutes. The list includes a vast array of TLD’s to choose from, you can filter with the following extensions: .bz .cc .co. .eu .io .me .nu .tv .us .biz .xys .link
In the screenshot below I typed the letter y and the tool returned these domains still free to buy:
yorker.bz yorker.cc yorker.io yorker.link yorker.nu yorker.xyz.

Search for a catchy short domain name with this free tool

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Top tools for DNS issues

When moving web hosts you are going to have some downtime unless you are using the name-servers of your registrar, in that case you just need to change the ip address of your new host/VPS server. Below is a list of my favorite DNS tools:

Open DNS Cache check

http://cachecheck.opendns.com/

This tool from OpenDNS helps you check what server OpenDNS customers see when they request a domain. It includes their servers across the world including North America, Europe and Asia.

OPENDNS cache check tool

Pingdom DNS tool

http://dnscheck.pingdom.com/

I highly recommend the tools from Pingdom including their DNS server checker. Just enter your domain to check if its DNS servers are configured correctly. After the test it gives you a Permalink to allow you to share the test link. The results are either in Basic view mode for easy reading or Advanced mode for you techies out there.

Pingdom DNS checker tool

 

 

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Hit by Penguin? How to remove bad back links

With  low quality back links becoming more dangerous by the day I thought I would compile a list of tools both free & paid to help clean up your back-link profile and be loved again by the major search engines.

Link detox

http://www.linkdetox.com/tour/

This online organic algorithm helps you spot unnatural links that could be hurting your rankings. Link Detox Genesis™ incorporates feedback from thousands of users on links that could be considered unnatural like links in the footer or sidebars, etc.  is highly accurate at spotting unnatural links. The tool works for any language and country.

linkdetox-pie-chart

 

SEO Gadget Tools

http://seogadget.com/tools/

Check you site’s link profile with the link categorisation tool for Excel. Understand your link profile by categorising your inbound links to assess quality and diversity.

SEO-gadget

Removeeem

http://www.removeem.com

Check back-links from 3 data sources (Majesticseo, Seomoz and Ahrefs). There is also a tool to identify your anchor text diversity and highlight links at risk for anchor text over optimisation. The service is a not free but you can generate a report of some sample links to see how it works.

removeem-homepage-screeshot-350x

 

 

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What’s the best search engine optimization (SEO) analysis tools?

This post is going to be a continuous work in progress, in it I’m hoping to create a ongoing list of the best search engine optimization (SEO) analysis tools….

Deep crawl

www.deepcrawl.co.uk

DeepCrawl is a server-based site crawler solution, removing all the limitations of desktop software which often run out of memory when crawling large sites (usually over 100,000 pages in my experience) it can run at any time, and the size of your computer’s memory doesn’t matter.

Crawls can be started any time and run concurrently without any restrictions. The online interface makes it easy to run crawls and access your reports anywhere in the world. The entire service is run in the cloud and accessible through the web interface and via an API if you have another application where you need to to import the data into. Reports can easily be shared across teams working from completely different locations. There are 3 ways of sharing reports: Centralised Issues List, Shared links and Excel spreadsheets in .tsv format. Finally you can generate a white label report published within your subdomain, ideal for web agencies are SEO consultants.

Pricing is on a monthly basis which can be canceled at any time. Prices start at $80 / month for 1 user; 100,000 URLS, unlimited crawls, 5 domains and 5 scheduled crawls.

Image of the deep crawl SEO software in action

Keywordtool.io

http://keywordtool.io/

Free keyword tool that could be considered an alternative to Google Keyword Planner And Ubersuggest. The keywordtool.io web site uses Google Autocomplete (how often users were searching for a particular term in the past) or Bing to generate hundreds of relevant long-tail keywords. It generates up to 750+ suggestions for every keyword.

To generate a comprehensive list keyword suggestions, the Tool prepends and appends the term, that you specify with different letters and numbers. It also allows you to choose a specific Google domain (currently 192 Google domains) and languages (83 languages available) combination.

There is also a iOS app title research tool (shown in the screenshot below) that pulls App Store keyword suggestions from the autocomplete.

The only downside is you do not have data on how much these keywords are searched for, so I advise you to export this list and import the list into another tool like Google keyword planner.

COST: Free

Keywordtool.io SEO long-tail keyword tool

 

 

 

 

 

 

 

 

FreeSEOtool

www.freeseotool.com

Free SEO analysis tool offering detailed, targeted and actionable, search engine optimization advice for both the novice and the Intermediate SEO analyst. The results are pulled from up to 15 other search engine optimization tools. Just enter your keyword and you are good to go.

Pricing: free!

freeseotool homepage screenshotfree SEO analysis report

Seotimer

www.seoptimer.com

This simple web based tool (or using a Chrome extension) check the following on-page elements:

HTML header: Page title, meta description & keywords, meta robots and text encoding.

Body content: Total words & characters, Hx headers, amount of words in bold, images without the ALT tags, number of i frames present.

Internal and External Links: amount of followed & no-followed internal and external Links. It also checks if a robots.txt & sitemap.xml are present.

Social Media Signals: The amount of Facebook Likes and shares and also how many Google +1 the page as received.

HTTP Headers: Checks the http headers of the page to make sure that your server is showing the correct header (should be HTTP/1.1 200 OK).

Domain and Server: IP Address of your website, Name Servers of the domain, Server Geo-location showing the country & city location of your server.

After the SEO report as been generated  is will give you a list of things you should improve. There is also the possibility to export this data as a SEO report in pdf format.

Notes on usage: If you have a redirect (like on this site to my blog section), then you must enter the redirected URL or it will give you an error. Lastly the report for my site said I had no sitemap.xml present when in-fact I do. This is problably because I’m using Yoast WordPress SEO plugin which generates your XML Sitemap at /sitemap_index.xml rather than the standard URL: /sitemap.xml

seoptimer tool homepage

Wikipedia article traffic statistics

stats.grok.se

Not strictly a SEO analysis tool but this free tool from Wikipedia shows you how much traffic each particular article is receiving, by cross referencing the average search position of each page can give you an idea of the traffic you could receive for that topic.

2013 traffic to the Liverpool article on Wikipedia

Wikipedia article traffic statistics

SEO Tool – Find Keyword Position

http://golink-directory.com/seo/poschecker/multikeyword.php

Free online tool to check your rankings, you can insert your keyword list in 3 ways: Multiple Keywords,
Upload CSV File or by manually adding your keywords. Checks Google, Yahoo & Bing. Results can be exported in pdf format.

golink-directory-serp-checker

Whoisology
whoisology.com

Ok not strictly a SEO tool but can used to do Whois Lookups and find the deep connections between domain names & if their owners. This can be useful to find out if various sites are part of the same network. You can search by either domain name or email address.

whoisology.com whois tool

 

SamID.net

http://sameid.net/

Same network checking tool

I love this tool! With this little baby you can find out website networks by entering in the search box a domain/ip address of the server to see if a particular site is part of a blog network or to check if the webmaster has other poor quality sites. The tool checks various ID’s like Analytics, Adsense, Amazon affiliate/product, Clickbank affiliate/product, Addthis, etc. The online tool currently has other 40 million sites in its database.

Groovymeta

www.groovymeta.com

Free tool to speed up the creation of HTML metadata for websites, including title tags, meta description and social tags.

groovymeta metal data creator

 

 

 

 

SuggestMrx

www.merlinox.com/suggest/index-en.php
Developed by Richard Mares, this tool gives you Google Suggest tips with Google Trends chart with a specific search

sim64 Google Author Rank checker

www.sim64.co.uk/checker/

Find Your Google Author Rank.

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Top SEO backlink checker tools

I thought I would list the top tools for checking your back-links (inbound) towards your site. With the Google penguin update, checking your back-links on a regular basis is a must.

Majestic SEO Explorer Tool

https://www.majesticseo.com/

Maybe one of the most comprehensive of public available data. I recommend registering for free to make the most out of this tool. For your own domain or ones you control you can create advanced reports with a larger amount of data.

majesticseo

Webmeup SEO backlink tool

http://webmeup.com/tools/backlinks.html

From the makers of WebMeUp (all-in-one toolkit) SEO software, the database is currently in Beta and is currently crawling around a mouth watering 1 million new web pages a day! They are hoping to become the largest database of website link data on the planet. The main features are Real-time index update, there own crawler and index (as in not purchased from third party providers), Data can be exported in CSV format to work with the data in a spreadsheet or be imported into another software for further analysis. Cost: free to check 1,000 links directly on their web page.

Columns of the report include: Title and URL of linking page, Link anchor text, if the link is No-follow o not and the date (I assume the last crawl date)

screenshot of Webmeup back-link SEO tool

Open site explorer

http://www.opensiteexplorer.org/

Powered by the Mozscape index. 1 domain free per ip address (fire up your proxy or buy the paid version to check more. They also have an api which you can use to check via the shell/script. The homepage also lists the % amount of links no-followed, URL’s employing the rel=canonical tag, number of links on the average page and external links per page on average.

Check your back-links with the Moz tool

 

Ahrefs

https://ahrefs.com/

Data updates every 15 minutes, friendly interface and rich data analysis. It shows you an historic graph to see how your profile has progressed through time. I especially like the “Anchors Cloud” which shows you a word cloud of you most important anchor texts.

href-backlinks

Smallseotools

http://smallseotools.com/backlink-checker/

Shows Page URL containing your backlinks, Site Google PR & Backlink Google page PR, anchor text and flag (blank for normal link, nofollow & noindex).

smallseo-tools-screenshot

 

Backlink Prediction

 

Backlink Prediction will take a guess at predicting your future backlinks.

http://www.rapidsitecheck.com/tools/backlink-prediction/predict.php

Check your future backlinks

 

Monitorbacklinks.com

http://monitorbacklinks.com/seo-tools/free-backlink-checker

Free and trial accounts are limited to check 2 domains / week.

Top unique domain backlinks to www.chrisfaron.com

Linkody

http://www.linkody.com/

Linkody is a cloud based link monitoring / management online tool that checks your backlinks every single day and sends you link status reports via email. You can also import your links directly from a CSV or MS Excel format. Linkody provides many metrics like page and domain authority and link analytics.

Siteexplorer.info

http://siteexplorer.info/

Free BL checker which shows up to 1000 links (brings back memories of the now defunct Yahoo Site Explorer). Detailed Backlink Information includes your total unique back-links divided by dedicated ip addresses and subnets, total inbound links divided by; number of home page links, no-follows and text links. The tool also tells you the number of inbound links lost in past 30 days. Also you can see your links divided by Top Level Domains:.COM & country specific TLD’s, Most Linked Countries, Most Linked Keyword anchors. These last 3 elements are also shown in a graph format as well (even if they are a little retro looking).

check your backlinks with siteexplorer

Rank Signals

http://www.ranksignals.com/

Rank signals is still in Beta but is offers for free a list of your back-links showing Title and URL of Linking Page, Link Anchor Text and Google Page rank. It doesn’t look like you can order the list in anyway or export the data. You can also sign up to get early access to new features.

Screenshot of my backlinks with the ranksignals SEO tool

Monitorbacklinks

https://monitorbacklinks.com/

Check your bad backlinks and your competitors good backlinks, this tool although is a paid tool can be used for free to see the first … backlinks. The tool shows you vital SEO data like: Google PageRank (not likely needed in the future thought), Nofollow Checker, Alexa Rank (more for traffic trend of the site), external Link count, MozRank and social shares. There is also an “Easy Link Management” tool to manage your link data under one roof.

Pricing: starting from $25 month to check 500 unique links, monitor 1 domain, 2 competitors / domain and monitor 50 keywords.

backlink monitor tool

Bulk Moz Link Checker

http://mozcheck.com/

Online tool retrieves Moz.com domain authority data in bulk form, just past your URL’s one per line. You can check 2000 links a month and up to 100 a time. Also there are 3 other useful tools: Bulk Social Checker, Rank Tracking & Tweet Finder.

Openlinkprofiler

http://openlinkprofiler.org/

Analyze fresh backlinks of any website, that has been active within the last 90 days. Get an in-depth analysis of the freshest live backlinks. link filtering, Link Disinfection tool, link alerts. Links updated daily. They rate each website with a Link Influence Score (LIS) to show you the strongest pages (quality and number of backlinks). You can export up to 200,000 backlinks per domain for batch analysis and custom reports.

Linkody

http://www.linkody.com/en/seo-tools/free-backlink-checker

SEO back-link tool to check 2 domains per week. URL, anchor text data, rel attribute, and discovery dates.

Cost: Free & premium accounts

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Is the 1st position in organic results still worth a fortune?

Obtaining 1st position in organic results like Google used to be a perfect way of guaranteeing a large amount of targeted traffic to your web site, well not any more…. With the introduction in the organic results of universal search, which included images, news & videos among the standard results, the chances of being found via a normal organic result has become so much harder.

There is quite a lot of data around the web showing “average click through” rates of users on search listings, like the leaked data from AOL in 2006 which contained 35 million search queries. This data provided the SEO industry with a massive click distribution study highlighting the importance of the top 3 positions. Of course this data was very useful at the time but with the current search results so different now, it’s much harder to estimate how much traffic a top position in Google will bring to your web site.

A report from 2011 by Compete.com suggest that on average, a 1st place position in Google would receive around 53% of the total clicks from users searching that particular keyword or search phrase. The second position would receive around 15% and the third place around 9%.

Compete stated this about the above data:

“Compete analyzed 10s of millions of search engine results pages generated by actual consumers in our U.S. panel in Q4 2011.”

Percentage search listing clicks in Google

Shopping results

When looking at shopping related searches which are often the most competitive for obvious reasons, the introduction by Google of paid listings (Product listing ads) in the shopping results (previously free through the Shopping link) and the display of some of these results including photos just below the Adwords paid listings, means that companies looking for visibility with these kind of search phrases must consider paying as well.

Google shopping results screenshot

Future strategy

Here are some of my tips on how to get the most out of you SEO campaign:

– Don’t let your ego take over and try to be in first position in the Google organic results for every keyword
– Try to create a niche for your business and obtain positions for keywords and search phrases that have a medium search volume and room for competition
– Use Google’s Keyword Planner Tool to analyse which keywords will drive your traffic
– Try to target keywords and phrases that have about one third to half the search volume of the most competitive keywords in created from the list in the Google’s Keyword Tool. It’s a somewhat quicker way of generating traffic in the short term.
– Take a look at Google trends to see if that keyword is increasing or decreasing over time
– After you have created a search list, take a look at the real results in Google to see how far down the organic results are compared to paid adverts.
– Remember to also check the search suggestions which offer insight into what other key phrases users typed in as well (one example is visitors often make searches with the month or year added on)

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How to find images for your blog posts or site for free

Sourcing images for your next blog post or new piece of content for your web site can be a real challenge at times, the cost of professionally taken photos from sites like istockphoto or Stuttlestock although worth the cost can be prohibitively expensive for the amateur blogger or small publisher. So I thought I would compile a list of sites where you can find royalty free o photos with creative commons licenses. Below are sites where  you will find images for your blog:

Flickr

The Yahoo owned site has a massive range of photos ranging from amateur holiday snaps to professionally taken photos. The trick here is to use the advanced search option & check the boxes – “

how to search for free commercial use images

Image showing the check box to only download creative commons images

If you click the search button without entering a keyword or key phrase then Flickr will return a list of random images, which can be useful if you don’t have a specific type of image in mind but are looking for inspiration. To download a specific image just click on the image from the results, then with a right click you will see various image sizes which can be downloaded to your computer.

how to download different images sizes from flikr

Method to download different image sizes on Flickr

Compfight

Compfight is basically a meta search engine for photos showing results from various sites like Flickr (free) or Shutterstock (for a small fee starting from $1). Again to search for images that can be freely used, you must choose the “Creative commons” filter on the left hand side of the page. The advantage of this site is that if you need a specific image size, you can quickly see the maximum available size of each image by hovering your mouse over each thumbnail.

hover over thumbnail to see image size to be downloaded

Choose image to download from Compfight

Photopin

Same idea as Compfight it is a Creative Commons search engine that uses the Flickr API to source free photos for your blog post. You can filter the search results via License Type; Commercial or Non-Commercial. Also you can sort the image results in most
recent, by relevance and the one I like the most “Interestingness”.

screenshot pf photon free image search site

Depositphotos

Depositphotos deserves a mention due it’s slick interface & a special offer for bloggers whereby you can obtain a free limited subscription in return for writing a post about their services. The site offers royalty free images or images that can be purchased from as little as $0.80 each.

despositphotos buy images online

Depositphotos screenshot

Imgembed

Another service imgembed.com which allows you to use their images for free as long as your monthly impressions (amount of page views) does not exceed 10,000. This new standard for fair, online image use which is both ethical and includes auto-attribution. If you have more than 10,000 impressions you pay for what you need on a CPM basis.

Find images with imgembed.com

 

Dreamstime

If you are a designer or photographer you can download high resolution Royalty Free stock images for free. Their interface is really slick, after searching for images just roll yuo mouse over each image to see it enlarged (I wish more sites had this feature, apart from mobile devices which probably would be a pain).

Search for stock images with dreamstime

 

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Advanced Web Ranking Seo software review

A software to analysis the search positions in the major search engines is an essential tool for any SEO specialist. Advanced Web Ranking tool is certainly one of the most reliable, comprehensive products currently on the market.

After you have completed all the onsite optimization including a detailed keyword analsys it’s important to verify the results before starting an off-site link building campaign. In addition to analyzing the search position results of your chosen keywords you will need a software to carry out this rather laborious task.

Currently on the market are numerous SEO software solutions on offer. One of the best for sure is most definitely Advanced Web Ranking from Caphyon. The setup is very simple: just enter the keywords for analysis, the search engines on which to set the research and the web sites to be monitored including the possibility to automatically add competitor web site positions as well.

The keywords can be added or deleted at any time. The program can handle an unlimited number of projects, making it indispensable to SEO consultants or digital media agencies with numerous clients. Each project can contain an unlimited amount of keywords and URLs, displayed with different colours for easy viewing of the “Evolution in Time” grapths.

The search engine list available to choose from amount to over 2,000 in total, in virtually every country in the world. There various options are searching from the same search engine in different ways including Google search results without Geo-location results, Google Places, Images and News, etc.
After running the SERPS positions, the results can be viewed in either graphical or textual format. Among the available data for each keyword is : the current position, the best position reached, the increase or decrease compared to a previous scan.

Multiple types of reports can be created to summarize the position of each individual keywords including trending over time (previous 7 days, month, 3 months, 6 months, 12 months or all time). Each report can be exported in PDF format (my favorite), xml, csv and html. You can customize the header and footer to insert your company logo for example. With the html report you can also customize the style sheet to match the design of other reports that you create.
Another useful option is the scheduling of your ranking reports. You can decide to check your ranking on a daily, weekly, monthly basis or even every x days. At the end of the rank check Advanced web ranking can be scheduled to automatically create one or more reports and save them in a folder, send them by mail or transfer them via FTP to your server so they can viewed online by your client for example.

Advanced Web Ranking prices are very competitive and offer great value for money ranging from $99 to $399 depending on the version you require (Standard, Professional, Enterprise). There is also the server edition for larger teams to be able connect to the same database all at the same time. Another plus is that this SEO software can be installed on Windows, Mac or Linux (my preferred OS!)
In conclusion, Advanced Web Ranking is definitely one of the most interesting rank checking software solution currently on the market, a “must have” for the webmasters, SEO consultants, web agencies and in-house professionals looking to optimize their time.

For more information, check out their official web site www.advancedwebranking.com

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SEO test of Geolocation results with generic searches on Google

On 27 of Feb 2012 Google published on their Inside Search Blog, 40 changes made ​​to their algorithm when ranking various results. Among these, two concerned the geolocation results or local results:

Improvements to ranking for local search results. [launch codename “Venice”] This improvement improves the triggering of Local Universal results by relying more on the ranking of our main search results as a signal.

Improved local results. We launched a new system to find results from a user’s city more reliably. Now we’re better able to detect when both queries and documents are local to the user.”

From this, a well known SEO Specialist Riccardo Perini thought of the idea of doing a little test to try to understand what percentages of  geolocation results or ”geo” targeted results (detected via the users IP address) were being shown when searching for generic keywords (not usually connected with local results) . The aim was also to see if somehow there was a constant for these customizations.

It was decided to do the test using the general search “hotel”.  ”hotels” was chosen instead of “restaurant” as the search [hotel] did not show any results for UniversalSearch, or Google Places.

Riccardo then contacted around 100 people and asked them for help with the test, the test procedure was as follows:

“Using the Chrome browser. Go to Tools > Options > Under the Hood > Clear browsing data (all)
Then open an incognito window.
Now go www.google.it (not logged in), and search for the keyword ”hotel” (do a single search, so that there is nothing in your browsers history).
Take a screenshot of the entire first page of results.
If possible also note the IP address from which you have done the research.”

Data collection was from the 4th to the 14 March 2012 and included 70 screenshots.

The sample is not very large, and the research was done only for a keyword, so the results are to be ”taken with a pinch of salt.” He would of liked to have collected more data, both in terms of different IP’s and different keywords. Also it would be interesting to have the SERPs (results) for this research shown  from a few months ago, in order to analyze the changes over time.

However, even with the small sample it is not possible to define an exact rule, here is the data collected.

Total research carried out by different IP: 70

SERP results without any Geo-localized results based on the users location (detected by Google): 21
Among them:
SERP standard (*): 13
SERP results Geo-localized but not different from the standard SERP: 8 (**)

SERP results Geo-localized based on location detected by Google: 49
Among them:
SERP with 1 Geo-localized result: 16
SERP with 2 Geo-localized results: 32
SERP with 3 Geo-localized results: 1

Google serps with results geo-localized

In 70% of the cases analyzed from the Google SERP the results showed Geo-localized ones  customized by location detected by Google. Among these 65.31% of cases 2 results out of 10 were customized , in 32.65% cases only 1 result in 10 were customized  and only 2.04% of the cases were 3 results customized.

In none of these analyzed SERP’s were present Universal Search boxes, Google Places Maps or single G. Places boxes.

* The standard SERP for the search [hotel] was composed of these 10 results:

1. it.hotels.com
2. www.venere.com/it/
3. www.tripadvisor.it
4. www.booking.com/index.it.html
5. www.expedia.it/Hotel
6. www.it.lastminute.com/site/viaggi/hotels/
7. www.edreams.it/hotel/
8. www.italyhotels.it/
9. www.italysquare.com/
10. www.italy-hotels-reservation.it/

[Note: this “standard SERP” result was the same one that was displayed for the duration of the test by setting the location as “Italy”]

** This was the “normal” results, having collected the data on different days. With any freshness results taken out of the equation.

Here are some SERP examples of customized results (Results marked with arrows are customized results based on the location of the user):

Customized serps results for the word hotel ip address Milano

 

hotel search from a user in verona Italy

As a side note, I wonder if using the open source version of Chrome called Chromium would have produced the same outcome?

This Post has been translated with the kind permission of Riccardo Perini.

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