Monthly Archives: August 2016

How to carry out keyword research

Below is a list of my favorite tools to carry out keyword research:

Storybase

https://www.storybase.com/

Storybase is a keyword analysis tool. Starting from a single keyword the tool will show you the following information:

Demographic data (age & gender of the searchers).

Most popular questions related to your query

Phrases related to the keyword

Related keywords and phrases

Number of searches per month

The tool currently covers the US,UK & Danish markets and is free for a limited amount of searches.

Storybase keyword tool

Yandex wordstat

https://wordstat.yandex.com


Enter a word or phrase into this free tool and it will show search query statistics for searches on Yandex the Russian search engine. The figures next to each query in the results are a provisional forecast for the number of impressions a month for a given keyword or phrase.

RankTank Infinite Suggest

http://www.infinitesuggest.com

Google Suggest keyword tool

Visuwords

http://visuwords.com/shopping

looks at keywords and their associated nouns/adverbs/all

visuwords keywords for shopping

KW Finder

https://app.kwfinder.com/

KW finder tool screenshot of the keyword SEO

Merlinox suggest

http://www.merlinox.com/suggest/

This free tool extracts searches from Google Suggest SERP data. You can set view mode (linear, table, tree), scan mode (loop, alfanum, alfanuminvert, correlate) or by Google domain (.com, .it, .de) and language (en, it, de).

This tool is based on Google Suggest SERP data

Infinite Suggest

http://www.infinitesuggest.com/

Starting with one keyword this tool will scrape Google of the suggestions connected to that word. What is very useful about this tool is that you can keep adding words to the list. Also, each suggestion contains a link to the SEMRush tool for further analysis.

Google Suggest keywords for SEO

Think with Google

https://shopping.thinkwithgoogle.com/

It allows you to search for products and splits popularity of product by demographic, location, device etc. also showing volume to some degree. Only US at the moment but worth checking out as has some interesting data points.

shopping thinkwithgoogle screenshot for sonos speakers

Google Adwords AdPreview tool

https://adwords.google.com/apt/AdPreview

For viewing SERPS for different locations/languages/devices/domains – it’s been really useful when looking at where clients rank on a localised scale.

Preview Tool – Google AdWords

SEMRush

http://www.semrush.com/

SEMRush keyword tool

Keywordtool.io

http://keywordtool.io/

Keyword.io tool for the search seo tools

UberSuggest

https://ubersuggest.io/

Ubersuggest keyword tool

Kwfinder

https://kwfinder.com/

KW finder tool screenshot

Ranksonic

https://ranksonic.com/generate-keywords-key.html

https://ranksonic.com/generate-keywords.html

Free tool (up to 700 keywords at a time), to get keyword ideas. Just enter your main search queries or a URL, select the Google market.

Get keyword ideas with RankSonic Keyword Tool.

Voice search tools

With the rise in voice activated searching via personal assistants like Amazon’s Echo (aka Alexa), Google Home (a direct competitor of the Echo), Siri and Cortana, it is essential to use online tools to work out how users search in a different way using this method.

Answerthepublic

http://answerthepublic.com/

Input a keyword and visualize keyword research content ideas that users could be using when carrying out searches via personal assistants. The free tool will show you various questions and prepositions connected to the your keyword. All data can be exported in .csv format for further analysis.

search for flights using answerthepublic.com

Storybase

https://www.storybase.com/

Questionsamurai

http://app.questionsamurai.com/

Seozoom

https://suite.seozoom.it/keywordzoom?q=seo

Free tool in Italian (but still usable for English speakers) that for a given keyword shows many metrics connected to searches for Google Italy (google.it). Metrics include; Keyword difficulty, search volume, Pages indexed in Google, average CPC, seasonal differences, latest SERPs results, overview of ranking trend of the top result, backlink competition and the adverts appearing for this query (in Google).

seozoom keyword research tool

 

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What are the best SEO browser plugins?

Chrome browser

XPath Helper

A nice plugin for testing XPATH expressions directly into Chrome. Useful if you want to test how to extract bits and bobs from a page without waiting for a site crawl to be carried out.

Webclipper’:
This neat little plugin will help you extract your SEO related stories more efficiently into Evernote.

Ghostery

Find tracking scripts installed on a web page.

Redirect Path

Check redirects, 404 errors as you visit pages.

Tag Assistant (by Google)

Helps to troubleshoot installation of various Google tags including Google Analytics, Google Tag Manager and more.

Chrome UA Spoofer

Spoofs & Mimics User-Agent strings.

Open SEO Stats

Shows web rank and SEO stats of current web page, quick access to Geo IP Location, Whois, Alexa, backlinks, indexed pages, etc

ExtensionIP Domain Country Flag

Shows country flag and other IP / domain information in the location bar.

See robots

SeeRobots displays the meta robots information of the website you are viewing. This tool is especially useful to see if a noindex tag has been added.

Yslow

Page speed checker plugin.

Canonical

This plugin will show in Blue when a page has a canonical tag. If you click it you will be forwarded to the destination URL to check further.

Data Scraper

Data Scraper extracts data out of a web page and imports it into Microsoft Excel spreadsheets. Data can be scraped via Jquery or Xpath. It can even be used for scraping SERPS (10 results at a time).

Personal Blocklist (by Google)

Blocks domains/hosts from appearing in your Google search results.

MozBar

The MozBar lets you create custom searches, compare link metrics, highlight links and keywords, quickly expose page elements, and access other powerful SEO tools—all in-line with your browser.

Web Developer

Adds a toolbar button with various web developer tools. The most useful are a) Disable JavaScript b) Disable CSS

Image Size Info

This extension allows you to view image width, height and file size via the right click menu. menu.

Firefox

Web Developer

Web developer tools

Live headers

View HTTP headers of a page and while browsing.

SearchStatus
Alexa rank, Compete ranking and SEOmoz Linkscape mozRank anywhere in your browser, along with fast keyword density analyser, keyword/nofollow highlighting, backward/related links, Alexa info and other SEO tools.

User Agent Switcher

Adds a menu and a toolbar button to switch the user agent of a browser to a crawler bot, mobile or custom one.

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