Category Archives: SEO

Top tools to carry out a SEO website audit

Below is my list of top SEO tools to carry out a technical audit of a website:

 

Content related

Test hotlink protection

Tool to check if hot-linking is allowed

Siteliner duplicate content finder

www.siteliner.com

The Siteliner tool is a free service to find duplicate content, broken links, etc.

Siteliner tool to find duplicate content, broken links

Free plagiarism-checker

http://www.seotooltracker.com/free-plagiarism-checker

By copying and pasting a block of content into this tool, if will tell you if there are complete sentences that aren’t original, this tool will identify the original source or plagiarized content that was copied from the internet.

Free plagiarism checker tool

BLOG POST Headline Analyzer

http://coschedule.com/headline-analyzer

This free tool checks your blog post headline and offers feedback on how it can be improved. It checks your word balance by carrying out an analysis of the overall structure, grammar, and readability of your blog headline. It highlights your keywords in percentages by Common, Uncommon, Emotional and Power. The length analysis checks for the optimum character length and word count. Lastly, it shows your headline sentiment. Headlines that are neutral generally perform less that a strong positive or negative emotions.

Free Headline Analyzer From CoSchedule

Check grammer mistakes

Grammarly

www.grammarly.com/

ChangeDetection.com

https://www.changedetection.com/

A site monitoring tool to track changes being made to content.

Reverso

www.reverso.net/spell-checker/english-spelling-grammar/
Intelligent speller and grammar checker tool

UberSuggest

https://ubersuggest.io/

Generates a list of keywords downloadable in excel csv format. Also generates a pretty cool looking word cloud based on the list keywords.

Answerthepublic

http://answerthepublic.com/

Check SEO related queries which users are searching for. It’s a really good, FREE TOOL which can help you with SEO and Content opportunities/strategies, the data is getting pulled from google suggest and related searches. You can then segment by the question prefix, e.g. how, what, why, when etc. More useful for finding content ideas and topics to write around.

question-visualisation screenshot question-visualisation-SEO

Web developer checklist

http://webdevchecklist.com/

A checklist when building a web site including links to many tools. Also available as a Chrome browser extension.

Web Developer Checklist

Website loading speed

 

Test my site (thinkwithgoogle.com)

https://testmysite.thinkwithgoogle.com/

Test a site to see out it performs on a mobile and desktop device. There is a speed test score with recommendations on how to fix them.

Screenshot of the Google site tester

 

PageSpeed Insights

https://developers.google.com/speed/pagespeed/insights/

PageSpeed Insights analyzes your web page to see how fast it loads in a Desktop PC or mobile device. It then generates suggestions to make that page faster.

Google page speed tool

Webpagetest.org

www.webpagetest.org

Run a website speed test from multiple locations around the globe using real browsers (IE and Chrome) and at real consumer connection speeds. I recommend testing your site with the 1.5Mb 3G connection to replicate a typical mobile user. You can run simple tests or perform advanced testing including multi-step transactions, video capture, content blocking and much more.

Top Tip: If you wish to save all the waterfall images, you can export a HTTP Archive (.har) and view this data in full using a .HAR viewer like http://www.softwareishard.com/har/viewer/

webpagetest.org page speed test for a mobile user

PageSpeed Insights (with PNaCl)

http://bit.ly/1Ug245O

Really useful plugin for the Chrome browser, for doing page speed tests on URLs that are hidden behind login screens.

Screenshot of PageSpeed Insights (with PNaCl) plugin for Chrome

Gtmetrix

https://gtmetrix.com/

Check the speed performance with data from Page speed and Yslow.

GT Metrix speed performance

Bytecheck

http://bytecheck.com/

Test out the time to receive the first byte to work out how fast your hosting is compared to other sites.

Byte Check - Check Your Time To First Byte

Recordit.co

http://www.recordit.co/

Program for Mac & windows to record your navigation across a site. Ideal for showing to clients where improvements could be made the the web sites UX.

Pageweight imgix

https://pageweight.imgix.com/

Checks your current image weight footprint and offers recommendations to optimize them better. It also offers a comparison bar chart of how your site compares to other ones.

Check how much weight your images are on your web page

Tinypng

https://tinypng.com/

TinyPNG is a free online tool that uses smart lossy compression to reduce the file size of your PNG images. It works by selectively decreasing the number of colours in the image uploaded to reduce the file size. The output effect is nearly invisible but it makes a very large difference in image file size.

TinyPNG Optimize your images with a perfect balance in quality and file size

Gift of speed cache checker

https://www.giftofspeed.com/cache-checker/

This free tool checks the caching settings on the server configuration and displays which files are cached by your visitor’s browser (and how) and which aren’t.

Check cache settings for a URL

Online web check

www.onlinewebcheck.com

Check your HTML, XHTML, CSS, JSON, robots.txt, and cache manifest files.

Tool to check your HTML, XHTML, CSS, JSON, robots.txt, and cache manifest files.

hilite.me

http://hilite.me/

Converts your HTML code snippets into pretty-printed HTML format, which is great when you need to show HTML snippets when creating your SEO audit. Just copy the source code to the left pane, select the language and the color scheme, and click “Highlight!”.

HTML code highlighter tool

Robots.txt Test Tool

https://en.onpage.org/free-tools/robots-txt/
Test if your web content can be accessed by major search engine crawlers. You can change the user-agent to: Googlebot, Googlebot (Bilder), MSNBot, Yahoo Slurp, Lycos, Seekbot, Sistrix, SearchmetricsBot, BacklinkCrawler, SEOKicks and Xovi.

Free robots.txt checker

Matt kersley Responsive Web Design Testing Tool

http://mattkersley.com/responsive/

This free online tool has been built to help with testing your responsive websites to make sure the design is viewing ok in different screen sizes. You can enter your website’s URL into the address bar at the top of this page (not your browser’s address bar) to test a specific page.

mattkersley Responsive Web Design Testing Tool

Dirty Markup

http://www.dirtymarkup.com/

A web-based interface to tidy up your HTML, CSS, and JavaScript code.

Clean up your HTML, CSS & JS code

Structured-data

Linter structured-data tool

http://linter.structured-data.org/

Enter a URL in the text field to see what structured data your page contains and check the output is correct. Example structured data can be: Review ( RDFa MD ) People ( RDFa MD ) Event ( RDFa MD ) Recipe ( RDFa MD ) Product ( RDFa MD ).

structured data checker

SON-LD Schema Generator

https://hallanalysis.com/json-ld-generator/

With this free tool you can generate JSON-LD code for any page on your web site.

JSON-LD Schema Generator For SEO

Schema.pythonanywhere

https://schema.pythonanywhere.com/

Online schema generator. Just choose the Schema type and fill out the fields to have a generated Schema in Microdata, RDFa or JSON-LD format.

Google SERP Preview Tool with rich snippets

http://www.webtoolhub.com/tn561431-google-serp-snippet-preview.aspx

A SERP optimization tool to preview (replicate) how your listing will look in Google search results with the option to add Rich snippets & star rating.

Google SERP Preview Tool with rich snippets

Opengraphcheck

http://opengraphcheck.com/

Test online your Open Graph Tags for Facebook, Google+ and Linkedin.  Get an overview of the valid implemented tags.

Test your Open Graph Tags online

Facebook Developers debug tool

https://developers.facebook.com/tools/debug/

Open graph debug from Facebook

AMP Validator Web Tool

https://validator.ampproject.org/

Validate your AMP pages are marked up correcty and is also a web validator, similar to the structured data testing tool.

Google AMP Validator Web Tool

AMP Demo

g.co/ampdemo

Live demo where you can try searching for virtually anything to see how AMP pages can provide a faster searching and reading experience on the mobile web. To view the demo for Accelerated Mobile Pages in Google Search, you need to open the link above on a mobile device.

Wordle

http://www.wordle.net/

For presenting “word clouds” in your audit, this can really improve the visual impact of reports to clients.

Jeffrey’s Image Metadata Viewer

http://regex.info/exif.cgi

Shows the full meta data of an image (either online or uploaded). For each image this tool shows: File Size (in kb), File Type, File Type Extension, MIME Type, Animation, Bit Depth, Color Type, Compression, Deflate/Inflate
Filter, Image Size, Interlace, Pixels Per Unit X & Y and Pixel units. Extra functionality is enabled when you use Firefox or another Gecko-based browser.

Jeffrey's Image Metadata Viewer

HEAD resource

https://github.com/joshbuchea/HEAD

A collection of HTML head elements that are currently used by the major browsers. There is also a list of elements which are either deprecated or not supported anymore. The list includes the following elements: Meta, link elements, favicons, Social Facebook / Open Graph, Twitter cards, Google+ / Schema.org, Apple iOS, etc.

Resource of all current HTML head elements

Server configuration

Reverse IP Domain checker

http://www.yougetsignal.com/tools/web-sites-on-web-server/

A reverse IP domain check takes a domain name or IP address pointing to a web server and searches for other web sites known to be hosted on that same web server. This tool is useful for seeing if there are any poor quality/spam sites be hosted on the same IP address.

Reverse IP Domain Check

Viewdns

http://viewdns.info/

Many SEO tools in one connected to the DNS of the domain you need to audit.

– IP History
– Reverse Whois Lookup
– DNS Propagation Checker
– Reverse NS Lookup

– Port Scanner
– Nameserver check
– IP Location Finder
– Check whether a site is accessible in Iran or China
– Get HTTP Headers
– Domain / IP Whois
– DNS & Reverse Record Lookup
– ASN Lookup
– Traceroute
– URL / String Decode

viewdns.info

HTTPS related tools

 

SSL server tester

https://www.ssllabs.com/ssltest/

SSLshopper ssl-checker

https://www.sslshopper.com/ssl-checker.html

SSL Checker free tool

Geocerts ssl_checker

https://www.geocerts.com/ssl_checker

This free SSL Checker will check for problems with your SSL certificate installation, if your certificate is correctly installed, valid, and whether or not it is supported by major web browsers.

GeoCerts™ SSL Checker (check SSL from any vendor)

SSL non secure content checker

https://www.jitbit.com/sslcheck/

HTTP/2 Test

https://tools.keycdn.com/http2-test

Verify if your server or CDN supports HTTP/2.

 

Personal Blocklist and export sub-domains

Google plugin to block and export sub-domains. When looking for duplicate content, it’s often important to know how many sub-domains exist and are indexed by Google.

http://bit.ly/R0sx8T

Personal Blocklist (by Google)

XML Sitemap validator

https://www.xml-sitemaps.com/validate-xml-sitemap.html

Check your XML sitemap(s) conform the the standard outlined in http://www.sitemaps.org/protocol.html

XML Sitemap generator

https://technicalseo.com/seo-tools/xml-sitemap/

Free tool to generate an XML Sitemap with alternate (media and/or hreflang) tags based on an Excel (.csv) document template.

 XML Sitemap with alternate tags Generator

Hreflang tester tool

www.sistrix.com/hreflang-guide/hreflang-validator/

Tool from Sistrix to validate the rel=”alternate” hreflang=”x” link-attribute to make sure that Google can identify the correct geographical focus for your websites and show the correct language version or regional URL for your content. The Hreflang tester tool will check all the hreflang link-attribute markup for the multi-language content on your website.

Sistrix hreflang Validator

Whatcms

https://whatcms.org/

WhatCMS.org can detect 142 different CMS applications and services that the site is using.

WhatCMS tool

Guess.scritch

http://guess.scritch.org/

Detect CMS, Framework, Webserver, etc. This online free tool will analyze websites and attempt to detect the plaform, language, framework and other technologies used for your website.

Guess CMS used on webserver

Seobook robots.txt analyzer

http://tools.seobook.com/robots-txt/analyzer/

Enter URL of your robots.txt or paste it’s contents in the box below it and the tool will test your robots.txt to see if you are blocking any content from being indexed in the search engines.

Seobook robots.txt analyzer tool

securityheaders.io

https://securityheaders.io/

Tool to check your server headers. It gives you a vote and tells you which headers are missing.

securityheaders.io server header checker

HTTP Field checker

https://redbot.org/

Timer4web

http://www.timer4web.com/

timer4web domain checker

This tool checks many aspects of the domain including: relationship with other sites (via the same IP address, Adsense publisher number and Analytics tag),
Connections IP & Reverse IP, Redirections, Reverse Google Analytics checker, Reverse Google Adsense check, Whois Content Frontend & Backend, Security Check Robots.txt, File Popularity, Social networks connected to domain and Google Page Rank.

Unsample Google Analytics Reports

A free tool that unsamples Google Analytics reports in seconds.

http://tools.beamusup.com/unsampler/

Analytics unsampler tool

Disavowfiles

Free crowdsourced tool to find out if you have back-links that others have disavowed or find out if another site has your pages in their disavow file. You can submit your disavow files to help increase their database.

https://www.disavowfiles.com/

rowdsourced Database of Google Disavow Files

 

Xidelcgi

http://videlibri.sourceforge.net/cgi-bin/xidelcgi

Free open source tool to help test XPath queries more visually than by crawling and testing through Screaming Frog.

You can also test using Chrome in the element panel, but the tool below helps by showing all results extracted, rather than just highlight them in yellow when they’re found/match.

 

Visualping

https://visualping.io/

Visualping is a free website checker for webpage change monitoring and website change detector. When the tool detects visual webpage (or even robots.txt) changes and send alerts via email or Slack team notification for competitive monitoring.

Visualping website change detection, monitoring and alerts

Top SEO backlink checker tools

I thought I would list the top tools for checking your back-links (inbound) towards your site. With the Google penguin update, checking your back-links on a regular basis is a must.

Majestic SEO Explorer Tool

https://www.majesticseo.com/

Maybe one of the most comprehensive of public available data. I recommend registering for free to make the most out of this tool. For your own domain or ones you control you can create advanced reports with a larger amount of data.

majesticseo

Webmeup SEO backlink tool

http://webmeup.com/tools/backlinks.html

From the makers of WebMeUp (all-in-one toolkit) SEO software, the database is currently in Beta and is currently crawling around a mouth watering 1 million new web pages a day! They are hoping to become the largest database of website link data on the planet. The main features are Real-time index update, there own crawler and index (as in not purchased from third party providers), Data can be exported in CSV format to work with the data in a spreadsheet or be imported into another software for further analysis. Cost: free to check 1,000 links directly on their web page.

Columns of the report include: Title and URL of linking page, Link anchor text, if the link is No-follow o not and the date (I assume the last crawl date)

screenshot of Webmeup back-link SEO tool

Open site explorer

http://www.opensiteexplorer.org/

Powered by the Mozscape index. 1 domain free per ip address (fire up your proxy or buy the paid version to check more. They also have an api which you can use to check via the shell/script. The homepage also lists the % amount of links no-followed, URL’s employing the rel=canonical tag, number of links on the average page and external links per page on average.

Check your back-links with the Moz tool

 

Ahrefs

https://ahrefs.com/

Data updates every 15 minutes, friendly interface and rich data analysis. It shows you an historic graph to see how your profile has progressed through time. I especially like the “Anchors Cloud” which shows you a word cloud of you most important anchor texts.

href-backlinks

Smallseotools

http://smallseotools.com/backlink-checker/

Shows Page URL containing your backlinks, Site Google PR & Backlink Google page PR, anchor text and flag (blank for normal link, nofollow & noindex).

smallseo-tools-screenshot

URL Profiler

Software based that can be installed on either a PC or Mac. This software can carry out many SEO tasks like content audits, link prospecting and penalty audits. Url profiler can also collect social and contact details to improve your outreach process. The cost of the software is on a sliding scale starting from £11.94 per month for 1 machine license up to £47.94 a month for the agency version with unlimited licenses.

URL profiler SEO software for windows & mac OS X

 

 

 

 

 

 

 

Backlink Prediction

Backlink Prediction will take a guess at predicting your future backlinks.

http://www.rapidsitecheck.com/tools/backlink-prediction/predict.php

Check your future backlinks

 

Monitorbacklinks.com

http://monitorbacklinks.com/seo-tools/free-backlink-checker

Free and trial accounts are limited to check 2 domains / week.

Top unique domain backlinks to www.chrisfaron.com

Linkody

http://www.linkody.com/

Linkody is a cloud based link monitoring / management online tool that checks your backlinks every single day and sends you link status reports via email. You can also import your links directly from a CSV or MS Excel format. Linkody provides many metrics like page and domain authority and link analytics.

Siteexplorer.info

http://siteexplorer.info/

Free BL checker which shows up to 1000 links (brings back memories of the now defunct Yahoo Site Explorer). Detailed Backlink Information includes your total unique back-links divided by dedicated ip addresses and subnets, total inbound links divided by; number of home page links, no-follows and text links. The tool also tells you the number of inbound links lost in past 30 days. Also you can see your links divided by Top Level Domains:.COM & country specific TLD’s, Most Linked Countries, Most Linked Keyword anchors. These last 3 elements are also shown in a graph format as well (even if they are a little retro looking).

check your backlinks with siteexplorer

Rank Signals

http://www.ranksignals.com/

Rank signals is still in Beta but is offers for free a list of your back-links showing Title and URL of Linking Page, Link Anchor Text and Google Page rank. It doesn’t look like you can order the list in anyway or export the data. You can also sign up to get early access to new features.

Screenshot of my backlinks with the ranksignals SEO tool

Monitorbacklinks

https://monitorbacklinks.com/

Check your bad backlinks and your competitors good backlinks, this tool although is a paid tool can be used for free to see the first … backlinks. The tool shows you vital SEO data like: Google PageRank (not likely needed in the future thought), Nofollow Checker, Alexa Rank (more for traffic trend of the site), external Link count, MozRank and social shares. There is also an “Easy Link Management” tool to manage your link data under one roof.

Pricing: starting from $25 month to check 500 unique links, monitor 1 domain, 2 competitors / domain and monitor 50 keywords.

backlink monitor tool

Bulk Moz Link Checker

http://mozcheck.com/

Online tool retrieves Moz.com domain authority data in bulk form, just past your URL’s one per line. You can check 2000 links a month and up to 100 a time. Also there are 3 other useful tools: Bulk Social Checker, Rank Tracking & Tweet Finder.

Openlinkprofiler

http://openlinkprofiler.org/

Analyze fresh backlinks of any website, that has been active within the last 90 days. Get an in-depth analysis of the freshest live backlinks. link filtering, Link Disinfection tool, link alerts. Links updated daily. They rate each website with a Link Influence Score (LIS) to show you the strongest pages (quality and number of backlinks). You can export up to 200,000 backlinks per domain for batch analysis and custom reports.

Linkody

http://www.linkody.com/en/seo-tools/free-backlink-checker

SEO back-link tool to check 2 domains per week. URL, anchor text data, rel attribute, and discovery dates.

Cost: Free & premium accounts

linkdelete.com

https://linkdelete.com/

Manual backlink removal service will help you remove bad links & recover from a Google penalty. If you sign up for the free service, then the tool with give you the following information:

A Penalty risk score
Estimated number of bad links
Top anchor text found

Google Penalty Recovery & Backlink Removal Service - LinkDelete.com

SEO Duplicate Content checker tools

Duplicate content or pages with similar content is a major problem on the web both for users and for web designers and SEO specialists.

There are many tools around the web to help alleviate the problem. These are my favorites:

Webconfs Similar Page Checker after entering the 2 urls outputs the results as a percentage.

Duplicate Content Tool (no longer available) Shows some interesting data like Total HTML similarity, Standard text similarity and Smart text similarity which analyses the main content of the page stripping out the footer, navigation, etc.

ilCaimano Page Compare tool, in it’s current version still in beta compares the Html and the text profile (with the HTML stripped out).

Another tool (aptly named “Similarity Analyzer” ) that I used to use along time ago is from an Italian site called tool.motoricerca.info

What’s the best search engine optimization (SEO) analysis tools?

This post is going to be a continuous work in progress, in it I’m hoping to create a ongoing list of the best search engine optimization (SEO) analysis tools….

Traffic overview tools

Similarweb

www.similarweb.com

screenshot of the traffic over-view page of zalando.com

 

 

 

 

Similarweb measures many websites and mobile app’s over a certain amount (usually more than a couple of thousand UV’s (unique visitors). Similarweb reveals the complete picture and provides many insights of use to both marketers and SEO analysts. they currently have data on 3 million mobile apps and 80 million websites.

Their data is mainly sourced from:
a) A panel of over 100 million monitored devices.
b) Their own web crawler that scan public websites.
c) Local internet service providers (ISPs) located in many different countries.
d) Other direct measurement sources from websites and apps that are connected directly to them

On the screen overview dashboard you can see the following datapoints:

Global & country rank: Traffic rank of the site, as compared to all other sites in the world

Category rank: an industry category ranking to compare with other sites in the same sector.

Traffic overview: Estimated total monthly visits for the last 6 months (The free version only shows you Desktop only visits).

Engagement data: Calculated per visitor, this shows you a) Average time on site b) average number of pages visited b) Bounce rate in % terms.

Traffic by countries: Here there is an interactive map and next to it, the top five countries of where the majority of the traffic is coming from.

Traffic sources: See the main sources of traffic divided into 5 channels:

  • a) Directly typed by the user, bookmarked and any other traffic where the referral data could not be tracked (like email links or links inside mobile apps).
  • b) Referral traffic from third party sites like a forum or blog post.
  • c) Search traffic including both SEA (search engine advertising) and SEO via organic results.
  • d) Social media including Facebook, Twitter, Reddit, Linkedin, Youtube & vk.com
  • e) E-Mail links arriving from a DEM campaign
  • f) Display advertising including re-marketing via the major networks like Doubleclick.

Audience Interests: See what the site’s audience are interested in (the data is divided up into various catergories)

Pricing: Free for the data listed above and prices starting from USD $199 per month to see mobile data and access for 1 User, 6 Months of Data, 30 Results Per Website Metric, more complete traffic Sources list, engagement metrics and full website comparison.

Seoguardian

uk.seoguardian.com

SEOguardian SEO & SEM analytics tool screenshot

 

 

 

 

SEO & SEM analytics software as a service (SaaS). First you need to create a new report with the country of the searches you are interested in monitoring, whether you are interested in only desktop searches or mobile as well, keywords to analysis (you can add just one keyword and the URL of the page and the tool will suggest other keywords based on the keywords present on the page). After creating your report you can view many metrics on our your site is performing in organic search like:

  • % of keywords positioned in the top 20 results.
  • Domain Positioning breakdown in four stages, there is also a trend graph with competitor comparison.
  • Visability scorce: awarded according to position (with 1st place obtaining the most).
  • Clickability (Measures progressively the options for receiving a click, thereby the top positions in the search results are more important than the lower positions)
  • Ranking SEO: Top week. List of the best domains ordered by clicability
  • Landing Pages: Pages in the domain that are listed in the search engine for a particular keyword search

Cost: Free for 1 report with 100 keywords. For each 100 extra keywords the cost is 10 Euros per month.

Semrush

http://www.semrush.com/

Serpstat

https://serpstat.com/

Wikipedia article traffic statistics

stats.grok.se

Not strictly a SEO analysis tool but this free tool from Wikipedia shows you how much traffic each particular article is receiving, by cross referencing the average search position of each page can give you an idea of the traffic you could receive for that topic.

2013 traffic to the Liverpool article on Wikipedia

Wikipedia article traffic statistics

Impactana

Homepage

Buzzsumo

Home

Deep crawl

www.deepcrawl.co.uk

DeepCrawl is a server-based site crawler solution, removing all the limitations of desktop software which often run out of memory when crawling large sites (usually over 100,000 pages in my experience) it can run at any time, and the size of your computer’s memory doesn’t matter.

Crawls can be started any time and run concurrently without any restrictions. The online interface makes it easy to run crawls and access your reports anywhere in the world. The entire service is run in the cloud and accessible through the web interface and via an API if you have another application where you need to to import the data into. Reports can easily be shared across teams working from completely different locations. There are 3 ways of sharing reports: Centralised Issues List, Shared links and Excel spreadsheets in .tsv format. Finally you can generate a white label report published within your subdomain, ideal for web agencies are SEO consultants.

Pricing is on a monthly basis which can be canceled at any time. Prices start at $80 / month for 1 user; 100,000 URLS, unlimited crawls, 5 domains and 5 scheduled crawls.

Image of the deep crawl SEO software in action

Keywordtool.io

http://keywordtool.io/

Free keyword tool that could be considered an alternative to Google Keyword Planner And Ubersuggest. The keywordtool.io web site uses Google Autocomplete (how often users were searching for a particular term in the past) or Bing to generate hundreds of relevant long-tail keywords. It generates up to 750+ suggestions for every keyword.

To generate a comprehensive list keyword suggestions, the Tool prepends and appends the term, that you specify with different letters and numbers. It also allows you to choose a specific Google domain (currently 192 Google domains) and languages (83 languages available) combination.

There is also a iOS app title research tool (shown in the screenshot below) that pulls App Store keyword suggestions from the autocomplete.

The only downside is you do not have data on how much these keywords are searched for, so I advise you to export this list and import the list into another tool like Google keyword planner.

COST: Free

Keywordtool.io SEO long-tail keyword tool

 

 

 

 

 

 

 

 

FreeSEOtool

www.freeseotool.com

Free SEO analysis tool offering detailed, targeted and actionable, search engine optimization advice for both the novice and the Intermediate SEO analyst. The results are pulled from up to 15 other search engine optimization tools. Just enter your keyword and you are good to go.

Pricing: free!

freeseotool homepage screenshotfree SEO analysis report

Seotimer

www.seoptimer.com

This simple web based tool (or using a Chrome extension) check the following on-page elements:

HTML header: Page title, meta description & keywords, meta robots and text encoding.

Body content: Total words & characters, Hx headers, amount of words in bold, images without the ALT tags, number of i frames present.

Internal and External Links: amount of followed & no-followed internal and external Links. It also checks if a robots.txt & sitemap.xml are present.

Social Media Signals: The amount of Facebook Likes and shares and also how many Google +1 the page as received.

HTTP Headers: Checks the http headers of the page to make sure that your server is showing the correct header (should be HTTP/1.1 200 OK).

Domain and Server: IP Address of your website, Name Servers of the domain, Server Geo-location showing the country & city location of your server.

After the SEO report as been generated  is will give you a list of things you should improve. There is also the possibility to export this data as a SEO report in pdf format.

Notes on usage: If you have a redirect (like on this site to my blog section), then you must enter the redirected URL or it will give you an error. Lastly the report for my site said I had no sitemap.xml present when in-fact I do. This is problably because I’m using Yoast WordPress SEO plugin which generates your XML Sitemap at /sitemap_index.xml rather than the standard URL: /sitemap.xml

seoptimer tool homepage

Whoisology

whoisology.com
Ok not strictly a SEO tool but can used to do Whois Lookups and find the deep connections between domain names & if their owners. This can be useful to find out if various sites are part of the same network. You can search by either domain name or email address.

whoisology.com whois tool

 

SamID.net

http://sameid.net/

Same network checking tool

I love this tool! With this little baby you can find out website networks by entering in the search box a domain/ip address of the server to see if a particular site is part of a blog network or to check if the webmaster has other poor quality sites. The tool checks various ID’s like Analytics, Adsense, Amazon affiliate/product, Clickbank affiliate/product, Addthis, etc. The online tool currently has other 40 million sites in its database.

Groovymeta

www.groovymeta.com

Free tool to speed up the creation of HTML metadata for websites, including title tags, meta description and social tags.

groovymeta metal data creator

 

 

 

 

SuggestMrx

www.merlinox.com/suggest/index-en.php
Developed by Richard Mares, this tool gives you Google Suggest tips with Google Trends chart with a specific search

sim64 Google Author Rank checker

www.sim64.co.uk/checker/

Find Your Google Author Rank.

How to carry out keyword research

Below is a list of my favorite tools to carry out keyword research:

Storybase

https://www.storybase.com/

Storybase is a keyword analysis tool. Starting from a single keyword the tool will show you the following information:

Demographic data (age & gender of the searchers).

Most popular questions related to your query

Phrases related to the keyword

Related keywords and phrases

Number of searches per month

The tool currently covers the US,UK & Danish markets and is free for a limited amount of searches.

Storybase keyword tool

Yandex wordstat

https://wordstat.yandex.com


Enter a word or phrase into this free tool and it will show search query statistics for searches on Yandex the Russian search engine. The figures next to each query in the results are a provisional forecast for the number of impressions a month for a given keyword or phrase.

RankTank Infinite Suggest

http://www.infinitesuggest.com

Google Suggest keyword tool

Visuwords

http://visuwords.com/shopping

looks at keywords and their associated nouns/adverbs/all

visuwords keywords for shopping

KW Finder

https://app.kwfinder.com/

KW finder tool screenshot of the keyword SEO

Merlinox suggest

http://www.merlinox.com/suggest/

This free tool extracts searches from Google Suggest SERP data. You can set view mode (linear, table, tree), scan mode (loop, alfanum, alfanuminvert, correlate) or by Google domain (.com, .it, .de) and language (en, it, de).

This tool is based on Google Suggest SERP data

Infinite Suggest

http://www.infinitesuggest.com/

Starting with one keyword this tool will scrape Google of the suggestions connected to that word. What is very useful about this tool is that you can keep adding words to the list. Also, each suggestion contains a link to the SEMRush tool for further analysis.

Google Suggest keywords for SEO

Think with Google

https://shopping.thinkwithgoogle.com/

It allows you to search for products and splits popularity of product by demographic, location, device etc. also showing volume to some degree. Only US at the moment but worth checking out as has some interesting data points.

shopping thinkwithgoogle screenshot for sonos speakers

Google Adwords AdPreview tool

https://adwords.google.com/apt/AdPreview

For viewing SERPS for different locations/languages/devices/domains – it’s been really useful when looking at where clients rank on a localised scale.

Preview Tool – Google AdWords

SEMRush

http://www.semrush.com/

SEMRush keyword tool

Keywordtool.io

http://keywordtool.io/

Keyword.io tool for the search seo tools

UberSuggest

https://ubersuggest.io/

Ubersuggest keyword tool

Kwfinder

https://kwfinder.com/

KW finder tool screenshot

Ranksonic

https://ranksonic.com/generate-keywords-key.html

https://ranksonic.com/generate-keywords.html

Free tool (up to 700 keywords at a time), to get keyword ideas. Just enter your main search queries or a URL, select the Google market.

Get keyword ideas with RankSonic Keyword Tool.

Voice search tools

With the rise in voice activated searching via personal assistants like Amazon’s Echo (aka Alexa), Google Home (a direct competitor of the Echo), Siri and Cortana, it is essential to use online tools to work out how users search in a different way using this method.

Answerthepublic

http://answerthepublic.com/

Input a keyword and visualize keyword research content ideas that users could be using when carrying out searches via personal assistants. The free tool will show you various questions and prepositions connected to the your keyword. All data can be exported in .csv format for further analysis.

search for flights using answerthepublic.com

Storybase

https://www.storybase.com/

Questionsamurai

http://app.questionsamurai.com/

Seozoom

https://suite.seozoom.it/keywordzoom?q=seo

Free tool in Italian (but still usable for English speakers) that for a given keyword shows many metrics connected to searches for Google Italy (google.it). Metrics include; Keyword difficulty, search volume, Pages indexed in Google, average CPC, seasonal differences, latest SERPs results, overview of ranking trend of the top result, backlink competition and the adverts appearing for this query (in Google).

seozoom keyword research tool

Bloomberry app

https://app.bloomberry.com/questions

Similar to Answerthepublic it’s only great for getting question based keywords. The tool is free to use if you register.

You simply enter your keywords in and Bloomberry scours the web collecting questions from all the usual sources, it even scraped forums for questions too. It then groups all the questions together in various topics for easier analysis. You can also filter by sources and TLDs too, in case you didn’t want information from a particular source, or were doing some research for different markets.

Tool for getting question based keywords

What are the best SEO browser plugins?

Chrome browser

XPath Helper

A nice plugin for testing XPATH expressions directly into Chrome. Useful if you want to test how to extract bits and bobs from a page without waiting for a site crawl to be carried out.

Webclipper’:
This neat little plugin will help you extract your SEO related stories more efficiently into Evernote.

Ghostery

Find tracking scripts installed on a web page.

Redirect Path

Check redirects, 404 errors as you visit pages.

Tag Assistant (by Google)

Helps to troubleshoot installation of various Google tags including Google Analytics, Google Tag Manager and more.

Chrome UA Spoofer

Spoofs & Mimics User-Agent strings.

Open SEO Stats

Shows web rank and SEO stats of current web page, quick access to Geo IP Location, Whois, Alexa, backlinks, indexed pages, etc

ExtensionIP Domain Country Flag

Shows country flag and other IP / domain information in the location bar.

See robots

SeeRobots displays the meta robots information of the website you are viewing. This tool is especially useful to see if a noindex tag has been added.

Yslow

Page speed checker plugin.

Canonical

This plugin will show in Blue when a page has a canonical tag. If you click it you will be forwarded to the destination URL to check further.

Data Scraper

Data Scraper extracts data out of a web page and imports it into Microsoft Excel spreadsheets. Data can be scraped via Jquery or Xpath. It can even be used for scraping SERPS (10 results at a time).

Personal Blocklist (by Google)

Blocks domains/hosts from appearing in your Google search results.

MozBar

The MozBar lets you create custom searches, compare link metrics, highlight links and keywords, quickly expose page elements, and access other powerful SEO tools—all in-line with your browser.

Web Developer

Adds a toolbar button with various web developer tools. The most useful are a) Disable JavaScript b) Disable CSS

Image Size Info

This extension allows you to view image width, height and file size via the right click menu. menu.

Firefox

Web Developer

Web developer tools

Live headers

View HTTP headers of a page and while browsing.

SearchStatus
Alexa rank, Compete ranking and SEOmoz Linkscape mozRank anywhere in your browser, along with fast keyword density analyser, keyword/nofollow highlighting, backward/related links, Alexa info and other SEO tools.

User Agent Switcher

Adds a menu and a toolbar button to switch the user agent of a browser to a crawler bot, mobile or custom one.

Don’t trust SEO third party tools 100% (Moz case history)

When analyzing web sites for SEO purposes I use many different tools to extract the data I need. With the news that Google is no longer intending to update the Page rank shown on its toolbar (not that it was very reliable anyway), I have for a number of years been using one of my favourite tools called Moz Open Site Explorer. One of its metrics which I found very useful is the domain authority and page authority.

The problem I have come across is with the page authority data. When a 301 (permanent) redirect is added to a particular url which correctly redirects to another url on the same site, then like Google, the Moz algorithm should pass the Page authority (PA) to the new url where the page is redirected to.

Below is a case history highlighting the issue:

On the 9th of January 2015 a site wide 301 redirect was added to the hotelsclick.com to pass over to the https protocol. At around the same time (which can be easily be verified on archive.org ) the url re-write format was cleaned up to show lowercase characters. This is where the problem lies.

As of today 19th Sept 2015 here is a screenshot of the Moz data for the above URL’s

Moz domain & page authority screenshot

I’ve reached out to Rand Fishkin of Moz oon Twitter but didn’t get a satisfactory reply as to why this is happening.

Rand Fishkin tweet

Goes to show that you can’t trust 100% the data you see.

 

What are the best SEO search engine rank checking tools

Every site owner wants to know where their site is listed in the search engines, checking by hand is of course not feasible for 100’s or thousands of keywords. Although Google Console (previously known as webmaster tools) gives you some data on your average position, it only supplies you with sampled data and can be inaccurate because the data includes personalised results (for example when a user is logged in and as interacted with the site via Google+)

What are the best SEO search engine ranking tools to check your average position? Below are some of the best search engine rank checking tools on the market.

Advanced web ranking

http://www.advancedwebranking.com/desktop/

Track unlimited keywords in many search engines across the globe. Besides ranking checking there is Analytics intergration, Links, keyword Research tool and comprehensive reporting.
Available on Windows, Mac and Linux.

Cost: STANDARD version $199 one time payment ( plus yearly software maintenance fee)

AWR ranking report

Rankranger

http://www.rankranger.com/

Search engine position (SERP) tracking tool to see our your daily positions are getting on, local rank tracking, whitelabel PDF reports. Integration with Analytics, Majestic, ahrefs, and Moz.

Micromasters

http://www.micrositemasters.com/
For free you can get daily rankings (and trending) on 10 keywords.

Pro Rank Tracker®

https://proranktracker.com

Software as a service with an impressive list of features including; Tracking to the top 100 search results, Track all Google, Yahoo and Bing local sites, any language, Daily updates plus Updates on demand, No proxies needed, Full historical data, graphs and trendlines, Track videos on YouTube results. You can also resell the service with your own branding on your reports in the form of personal logos, texts and colours. Reports can be exported in PDF, CSV and excel XLSX. Free URL Google Page Rank and MajesticSEO backlinks data is also supplied.

Prices: sliding scale based on keyword & URL number starting from the Free version up to 20 search terms & 2 URLS up to the Diamond service for $159 month for 6500 search terms and
unlimited URLs.

Pro Rank Tracker dashboard screenshot

QuickRankTracker

http://quickranktracker.com

Basic low-cost tool to quickly Check Your Website Rankings For Various Keywords. It does not use proxies so you are limited on our many keywords you can check. You can track Particular Long URL Pages Not Just Root Domains. Currently only available for Windows XP/Vista/7/8/10.

quickranktracker rank checking software

Freshmetrix

http://www.freshmetrix.com/

Web based service, with prices starting from $19 a month to track unlimited domains, 100 keywords, White label reporting (ideal for digital agencies) and finally daily tracking updates.

Freshmetrix ranking checker

Dragon Metrics

http://www.dragonmetrics.com/

Track your web site rankings on 10 search engines in every country and language, on desktop or mobile devices. Get a detailed site audit with optimization recommendations and infomation on more than 50 common SEO issues effecting your site. Additional SEO tools created specifically for Baidu and Chinese search engines. Prices starting from $99 / month.

Dragon metrics Track rankings

Hit by Penguin? How to remove bad back links

With  low quality back links becoming more dangerous by the day I thought I would compile a list of tools both free & paid to help clean up your back-link profile and be loved again by the major search engines.

Link detox

http://www.linkdetox.com/tour/

This online organic algorithm helps you spot unnatural links that could be hurting your rankings. Link Detox Genesis™ incorporates feedback from thousands of users on links that could be considered unnatural like links in the footer or sidebars, etc.  is highly accurate at spotting unnatural links. The tool works for any language and country.

linkdetox-pie-chart

 

SEO Gadget Tools

http://seogadget.com/tools/

Check you site’s link profile with the link categorisation tool for Excel. Understand your link profile by categorising your inbound links to assess quality and diversity.

SEO-gadget

Removeeem

http://www.removeem.com

Check back-links from 3 data sources (Majesticseo, Seomoz and Ahrefs). There is also a tool to identify your anchor text diversity and highlight links at risk for anchor text over optimisation. The service is a not free but you can generate a report of some sample links to see how it works.

removeem-homepage-screeshot-350x

 

 

Is the 1st position in organic results still worth a fortune?

Obtaining 1st position in organic results like Google used to be a perfect way of guaranteeing a large amount of targeted traffic to your web site, well not any more…. With the introduction in the organic results of universal search, which included images, news & videos among the standard results, the chances of being found via a normal organic result has become so much harder.

There is quite a lot of data around the web showing “average click through” rates of users on search listings, like the leaked data from AOL in 2006 which contained 35 million search queries. This data provided the SEO industry with a massive click distribution study highlighting the importance of the top 3 positions. Of course this data was very useful at the time but with the current search results so different now, it’s much harder to estimate how much traffic a top position in Google will bring to your web site.

A report from 2011 by Compete.com suggest that on average, a 1st place position in Google would receive around 53% of the total clicks from users searching that particular keyword or search phrase. The second position would receive around 15% and the third place around 9%.

Compete stated this about the above data:

“Compete analyzed 10s of millions of search engine results pages generated by actual consumers in our U.S. panel in Q4 2011.”

Percentage search listing clicks in Google

Shopping results

When looking at shopping related searches which are often the most competitive for obvious reasons, the introduction by Google of paid listings (Product listing ads) in the shopping results (previously free through the Shopping link) and the display of some of these results including photos just below the Adwords paid listings, means that companies looking for visibility with these kind of search phrases must consider paying as well.

Google shopping results screenshot

Future strategy

Here are some of my tips on how to get the most out of you SEO campaign:

– Don’t let your ego take over and try to be in first position in the Google organic results for every keyword
– Try to create a niche for your business and obtain positions for keywords and search phrases that have a medium search volume and room for competition
– Use Google’s Keyword Planner Tool to analyse which keywords will drive your traffic
– Try to target keywords and phrases that have about one third to half the search volume of the most competitive keywords in created from the list in the Google’s Keyword Tool. It’s a somewhat quicker way of generating traffic in the short term.
– Take a look at Google trends to see if that keyword is increasing or decreasing over time
– After you have created a search list, take a look at the real results in Google to see how far down the organic results are compared to paid adverts.
– Remember to also check the search suggestions which offer insight into what other key phrases users typed in as well (one example is visitors often make searches with the month or year added on)